Master Class: How Disinformation is Undermining Reputation and Physical Security

Targeted and elections-related disinformation poses an increasing risk to global brands, but also operations and personnel worldwide. Pushed by state actors, associated gray zone groups, and activists – and propelled by AI – growing pollution of the information ecosystem will make it harder for organizations to base decisions on credible information while making it easier for adversaries to make damaging allegations that sometimes raise risk to employees, facilities and cyberinfrastructure. Strong, coordinated, informed corporate leadership will be required to mitigate these rapidly evolving risks.